Diversify Your Media Mix

Our collection of resources outlining how to test and scale Incremental Media’s niche channels.

What channel is right for your brand?

Take the Incremental Media Challenge to find out!

Quiz
What’s better?  A four panel or two panel creative?

When looking to drive conversions in the package or the mailbox, what size creative should you use for your brand? Let’s dive in.

Inserts
Our dictionary for offline marketing terms

Your one-stop-shop for all your offline marketing (insert media, direct mail, shared mail) terminology needs.

Offline Marketing
Creative best practices for podcast ad reads

After thousands of ad reads, here is what we’ve learned.

Podcasts
From AirPods to Mailboxes

How Podcast Advertising and Direct Mail Work Together.

Podcasts
How I ensure tens of millions of printed pieces get where they are supposed to each month

It’s complicated, but we’ve got the process down to ensure there’s no chance of a mistake.

Inserts
Can brands targeting a 55+ audience acquire new customers on podcasts?

Definitely, but there are unique factors you need to account for.

Podcasts
How to do creative testing in offline marketing

A/B testing has been around since the beginning of advertising, but how do you use digital tools to inform offline ad creative?

Creative
What we’ve learned marketing to seniors for nearly 20 years

Dozens of brands. Hundreds of campaigns. Tons of learnings.

Inserts
Why even use a podcast agency?

Before I started at Incremental Media, I asked myself the same question. Now I know the answer.

Podcasts
The attribution you can (and cannot) get from package inserts

The attribution is very similar to podcasts, but there’s some upfront work to getting the attribution right.

Inserts
How to do podcast attribution the right way

You get both online and offline signals. The key is how you marry that information together.

Podcasts
The State of Shared Mail: Can it still work?

It can… if you know how to do it right.

Shared Mail
Want to insert other brands into your packages? Here's how.

Inserts are a great, relatively low-lift way to drive incremental revenue.

Inserts
What are package inserts and how do they differ from direct mail?

Both are forms of offline marketing, but they differ in many ways, from cost to targeting to creative format.

Inserts
Why you don't need six figures to test podcast advertising

Test small. Scale big.

Podcasts
The top 10 things I've learned about podcast advertising

It's as unique of a media channel as there is in advertising, but if you put in the time and effort it can be a powerful channel.

Podcasts
Testimonials

What Our Customers Say

" I absolutely love Incremental Media. First of all, Dave is one of the nicest people in the direct marketing world. Second, he’s one of the smartest. Third, he has a truly expert team. It all adds up to a wonderful company that has lived up to its name by generating significant incremental revenue for us." 

Katie Williams
President, Ideal Living

" Initially we reached out to Incremental Media due to their reputation in the insert media space. Over time the IM team worked tirelessly to expand our lead volume 3x through numerous media channels. Today we consider Incremental Media more than a media buyer, but rather a partner for our business." 

Jason McKinney
Chief Revenue Officer, MDHearingAid

"  Working with Incremental Media has been both enjoyable and profitable. They have helped us navigate the often complex alternative media channel with ease and patience." 

Dan Williams
Chief Revenue Officer, 3 Day Blinds

" We were looking for a channel to help communicate our unique value proposition and felt like we’d exhausted search and social. Incremental Media has shown us the power of podcasts and how their direct involvement working with hosts makes all the difference for our business." 

Rich Ransom
President & CEO, Reliefband

" We tested insert media with several agencies and Incremental Media was the winner hands down. Not only that, they have a great team and are a pleasure to work with." 

George Fettig
Chief Marketing Officer, Euro-Pro

" Working with the entire Incremental Media team has been a great experience. They provide turnkey services handling creative development, reporting, and media buying, so we can expand our reach and yet stay focused on our core business. The “incremental” orders that Incremental Media delivers allow us to further leverage our TV media." 

Joe Crowley
VP Marketing, Total Gym

" Incremental Media is pivotal in helping us find the right partners that enable us to connect with our customers. Because they've taken the time to know who we are (and who our customer is), they make it easier to use newsletters and podcasts to target our primary audience in channels we wouldn't otherwise have access to." 

Bethany Muths
CMO, Mizzen+Main

" Incremental Media has been a great partner in building Positec’s Insert Media program. Their attention to detail, creative direction and experienced guidance helped us develop a new revenue channel. You won’t find better a company that looks out for your brand from day one." 

Bragg Swain
Creative Director, Positec

" We explored other insert partners, and Incremental Media was the nicest, most-responsive, and truly results-oriented of anyone we worked with." 

Erica Floyd
Growth Marketing Manager

" I sat through 5-10 similar pitches for podcast companies before choosing IM. IM was the only pitch that focused on the audio channel as a place for direct response versus brand building. When we chose to increase spend it was largely because the process had moved as smoothly as promised with a specific focus on podcasts as a direct-response channel. " 

Roshni Gorur
Growth Marketing Manager