
Meet Incremental.
"In 2005 when I started IM, I knew there was “New York City” quality talent that were frustrated by the commute like I was. So I decided to create a company that specialized in the niche, scalable channels I had expertise in and recruited that top-tier, local talent to join me. That focus on data-driven results, passionate client service, and deep knowledge of what works in our channels has helped IM grow to where it is today."
The IM Difference
See what differentiates us from our competitors and makes us the best at what we do.

Competitive Intelligence
We combine our internal database that helps us cull through thousands of media options with 3rd party sources to select the right programs that are the best for your business.

Experience
The majority of the IM team have been here for 8+ years. You aren’t getting pitched by leadership and then handed off to an inexperienced team member. Our experienced team AND our leadership are with you every step of the way.

Personal Touch
We handle every little detail, from making sure your inserts reach their destination to calls with podcast hosts to sales projections, ensuring we set our clients up for success.
Incremental Media Leadership
We’re nice, honest, hard-working people whose sole focus is achieving our client's goals. We’ll bring the same passion to getting out of media that isn’t working to buying media that is working.

Dave Smith

Bob Fox
Marketing & Media

Alan Sherman
Finance & Production

Eric Smith
Emerging Media

Jane Lefante
Operations

Dina Mangino
Accounting

JoAnna DeGennaro
Senior Media Buyer

Danielle Donofrio
Senior Media Buyer

Jennifer Grego
Senior Media Buyer

Nicole Hajko-Macchia
Senior Media Buyer

Barry Levitt
Senior Media Buyer

Stephanie Schulman
Senior Media Buyer
What we do isn't for everyone.
See what types of brands and marketers see the most success with our niche, scalable channels.

D2C
Direct to consumer brands whose products are considered purchases, high-ticket items, or subscription services.
Lead Generation
From home services to insurance to financial services, we know how to drive response for brands who need leads.


Senior
Looking to reach a 55+ audience and don’t think social is the right format to tell your story?
Let’s talk.
Come experience the IM difference.
