Meet Incremental.

"In 2005 when I started IM, I knew there was “New York City” quality talent that were frustrated by the commute like I was.  So I decided to create a company that specialized in the niche, scalable channels I had expertise in and recruited that top-tier, local talent to join me.  That focus on data-driven results, passionate client service, and deep knowledge of what works in our channels has helped IM grow to where it is today."

Dave Smith
CEO, Incremental Media

The IM Difference

See what differentiates us from our competitors and makes us the best at what we do.

Incremental Media's team working on print, podcast, and insert media marketing

Competitive Intelligence

We combine our internal database that helps us cull through thousands of media options with 3rd party sources to select the right programs that are the best for your business.

Incremental Media's team working on print, podcast, and insert media marketing


The majority of the IM team have been here for 10+ years.  You aren’t getting pitched by leadership and then handed off to an inexperienced team member.  Our experienced team AND our leadership are with you every step of the way.

Woman learning about Incremental Media's print, podcast, and insert marketing services

Personal Touch

We handle every little detail, from making sure your inserts reach their destination to calls with podcast hosts to sales projections,  ensuring we set our clients up for success.

Our Team

Incremental Media Leadership

We’re nice, honest, hard-working people whose sole focus is achieving our clients goals.  Come experience the Incremental Media difference!

Dave Smith

CEO & Founder

Bob Fox

Senior VP
Marketing & Media

Alan Sherman

Senior VP
Finance & Production

Eric Smith

Senior VP

Kevin Katyal


Jane Lefante


Dina Mangino


JoAnna DeGennaro

Account Director
Senior Media Buyer

Danielle Donofrio

Account Director
Senior Media Buyer

Christine Fisher

Account Director
Senior Media Buyer

Jennifer Grego

Account Director
Senior Media Buyer

Nicole Hajko-Macchia

Account Director
Senior Media Buyer

Ola Krycia

Account Director
Media Buyer

Barry Levitt

Account Director
Senior Media Buyer

Stephanie Schulman

Account Director
Senior Media Buyer
Who We Service

What we do isn't for everyone.

See what types of brands and marketers see the most success with our niche, scalable channels.

marketing strategy


Direct to consumer brands whose products are considered purchases, high-ticket items, or subscription services. 

Lead Generation

From home services to insurance to financial services, we know how to drive response for brands who need leads.

marketing partners - shaking hands
Marketing to seniors - two seniors holding hands


Looking to reach a 55+ audience and don’t think social is the right format to tell your story?


What Our Customers Say

I absolutely love Incremental Media. First of all, Dave is one of the nicest people in the direct marketing world. Second, he’s one of the smartest. Third, he has a truly expert team. It all adds up to a wonderful company that has lived up to its name by generating significant incremental revenue for us.

Katie Williams
President, Ideal Living

Initially we reached out to Incremental Media due to their reputation in the insert media space. Over time the IM team worked tirelessly to expand our lead volume 3x through numerous media channels. Today we consider Incremental Media more than a media buyer, but rather a partner for our business.

Jason McKinney
Chief Revenue Officer, MDHearingAid

Working with Incremental Media has been both enjoyable and profitable. They have helped us navigate the often complex alternative media channel with ease and patience.

Dan Williams
Chief Revenue Officer, 3 Day Blinds

We were looking for a channel to help communicate our unique value proposition and felt like we’d exhausted search and social. Incremental Media has shown us the power of podcasts and how their direct involvement working with hosts makes all the difference for our business.

Rich Ransom
President & CEO, Reliefband

We tested insert media with several agencies and Incremental Media was the winner hands down. Not only that, they have a great team and are a pleasure to work with.

George Fettig
Chief Marketing Officer, Euro-Pro

Working with the entire Incremental Media team has been a great experience. They provide turnkey services handling creative development, reporting, and media buying, so we can expand our reach and yet stay focused on our core business. The “incremental” orders that Incremental Media delivers allow us to further leverage our TV media.

Joe Crowley
VP Marketing, Total Gym

Incremental Media is pivotal in helping us find the right partners that enable us to connect with our customers. Because they've taken the time to know who we are (and who our customer is), they make it easier to use newsletters and podcasts to target our primary audience in channels we wouldn't otherwise have access to.

Bethany Muths
CMO, Mizzen+Main

Incremental Media has been a great partner in building Positec’s Insert Media program. Their attention to detail, creative direction and experienced guidance helped us develop a new revenue channel. You won’t find better a company that looks out for your brand from day one.

Bragg Swain
Creative Director, Positec

Let’s talk.

Come experience the IM difference.

✅ Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.