Reporting and Analysis
At the heart of our success is the fact that we are obsessive about having a deep understanding of which media programs and creative treatments work and which do not. We track the results of each 800# and variable web URL used in every media program that runs each month.
By analyzing the data, we gain extensive knowledge about which programs pull the best for a variety of offers, helping us to find winners right out of the gate. We also use this historical data to project how a campaign will perform and show clients the ROI on both the test campaigns as well as future rollout campaigns when rates are significantly lower. This can be instrumental in taking a marginal campaign over the top to make it profitable.