JoAnna DeGennaro: Senior Media Buyer
JoAnna has over 20 years experience in the direct marketing industry, with much of that experience in the insert and print media channels. She has a very well-rounded perspective on media buying, having worked on both the mailer/broker/acquisition side and the list/insert management side of the business, giving her a unique and in-depth understanding of the industry.
Her career began at Publishers Clearing House. She went on to work for The Kleid Company, BMG Direct, and Columbia House before becoming the director of Bookspan’s alternative media team where she oversaw customer acquisition efforts for 20 book clubs. She also worked at PlusMedia on several Fortune 500 accounts, as well as IMP, before joining Incremental Media.
JoAnna graduated with a Bachelor’s degree from SUNY Stony Brook and has taken continuing education coursework in E-commerce and Social Media in Hofstra University’s MBA Program. She has been a speaker at events for the DMALI, Hudson Valley DMA and the DMA Insert Media Council.