Jane Lefante: VP, Operations
Jane plays an integral role in building the solid infrastructure of our day-to-day operations. She has developed many of the procedures, spreadsheets, and organizational workflow associated with our sophisticated media buying practices. As the company has grown, Jane has also taken on the role of human resources administrator. The success of her achievements, bringing her to the current role as vice president, is in no small part due to her strong organizational abilities, dedication and insightfulness.
She began her career in marketing as assistant product manager at Revlon where she assisted in the development and launch of cosmetic products for domestic and international retail markets. She honed her aptitude for operations while serving as manager of operations for Health ROI, where she managed a staff of 12 and over 20 accounts including NYC’s Presbyterian Hospital and Montefiore Medical Center. Mastering the intricate and varied procedures of the medical profession served as a strong training ground for her to develop the detailed procedures associated with the media buying practices at Incremental Media. As a writer, Jane has also had several articles published in weekly newspapers.