Dave Smith: CEO/Founder
Dave founded Incremental Media in 2005 based on the premise that marketers who are successful in promoting a product or service in one media channel are highly likely to find success in other complementary media channels. The name “Incremental Media” was chosen because these additional media channels contribute incrementally to the bottom line of the marketer.
Having held top marketing roles with four Fortune 500 companies, Dave previously purchased over $300 million of media across virtually every media channel available. He understands from first-hand experience what works, what doesn’t, and why.
Prior to starting Incremental Media, Dave was Chief Marketing Officer for a division of Cablevision, reporting directly to the legendary entrepreneur Charles Dolan (who founded both HBO and Cablevision). Before that he was personally recruited by the CEO of the Direct Marketing Association (DMA) to become their Senior VP of Marketing. Bob Wientzen, then CEO of the DMA, hired Dave to develop and implement new direct marketing strategies to lead by example, demonstrating best practices in the association’s own marketing efforts. Dave directed the development of some of the industry’s most cutting-edge variable database and digital printing techniques used to date.
Earlier in his career, Dave held VP of Marketing roles with Columbia House, Cendant, and two divisions of Bertelsmann. Throughout all of these positions, he has consistently made significant impacts on the bottom line, increasing ROI by optimizing media spending. He has worked with virtually every media channel, including DRTV long-form and short-form, radio, magazines, newspaper, direct mail, insert media, digital, email, search, and telemarketing.
Dave prides himself on having the right balance of strategic, creative, quantitative, and general management skills and has a customer service attitude, ensuring that he and his team will do whatever it takes to get the job done right for Incremental Media’s clients.
Dave is a graduate of Binghamton University, receiving his MBA in Entertainment Administration. He is the only person in the history of the university to combine both its accelerated 5-year BA/MBA program with its highly selective Entertainment program.