Bob Fox: Senior VP, Marketing and Media
Bob oversees media buying, creative and analytics for the insert, print, and digital channels. He brings an extensive 25-year client-side background in direct marketing to Incremental Media having held senior level positions at many top DR companies. His marketing expertise from the client’s perspective allows for thoughtful media planning and analysis in managing the day-to-day marketing activities as well as new business development.
He began his career at Columbia House, holding positions in finance, reporting and analysis, and new member acquisition. From there, Bob went to Publishers Clearing House to manage direct mail and package insert marketing. Having honed his skills in Sweepstakes Marketing, Bob went to Time, Inc. where he managed several continuity book series for Time Inc. Home Entertainment and This Old House magazine. He continued his continuity book marketing at Bookspan/Doubleday Book Clubs, managing both new member acquisition and backend marketing for several specialty interest clubs. Bob then went to Puritan’s Pride as the director of their catalog and online business. He also held senior level positions at FAO Schwarz and Atlantic Coast Media Group.
Bob holds a BS degree in Business Administration from SUNY Albany and an MBA from The University of Chicago Booth School of Business in Marketing and Finance.