Chairman of Cablevision
Founder of HBO
Print opportunities afford direct marketers many options including large mass market publications with very low CPMs that reach general audiences, magazines that can target identifiable niche groups, and newspapers that offer the ability to target geographically – with many newspapers offering an alternative to reach customers on a cost/call basis. Incremental Media is well versed in all areas of print and can recommend a media strategy designed around the goals of each client’s needs.
Huge publications with circulations in excess of 10 million offer opportunities to reach large-scale groups with broad appeal products and services. Since we buy billions of circulation annually, it enables us to offer our clients low single-digit CPMs, making this a cost-effective media channel.
We have access to hundreds of publications, from larger general interest and women’s publications to smaller targeted niche publications. Depending on what you are marketing, there are many options available.