Printing and distribution of inserts is an extremely complicated process for a direct response marketer, much more so than running a traditional print ad. It’s critical to have a variable toll-free number and web URL for tracking purposes. It’s not uncommon to run hundreds of different versions of an insert in a single print run. Creative testing, including variable formats and offers, also adds to the complexity.
Incremental Media manages all aspects of the print run so that our clients don’t have to concern themselves with the details of the printing and distribution process. The shipping process includes delivering inserts to many warehouses in the United States and Canada to be collated along with other inserts that are also part of each media program.
We work with the best printers who specialize in this type of printing and distribution so that the entire process is seamless. All our clients care about is that their inserts arrive at the right location on a timely basis. How all that happens is our concern.
Not only do we get it right from a logistics perspective, but we provide the absolute lowest printing rates in the industry because the printers we work with understand the intricacies of this process and as a result, nobody can beat their rates.